Lender

Gain Competitive Advantage

Grow Your Portfolio with EDA

Forward-thinking equipment lenders depend on EDA to shape their business strategies, improve ROI and augment their loan revenue stream. 

Our platform of transaction-based data lets you pinpoint loan opportunities. Stay informed of buying trends in your area. Create targeted marketing. And see regional market share. 

Gain market share in your lending area with strategic use of EDA.

EDA is insight you can act on.

Contact us for a short demonstration and start increasing market share today.

EDA Online Solution

Our online interface is a robust business tool loaded with unmatched market insight and analytical tools. Including automated reporting, buyer equipment data from multiple sources, firmographics and more.

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EDA Online Solution
RESOURCES
  • Testimonial

    There's opportunity within the EDA data. Many in B2B do not have experience in direct marketing, so it can be difficult to know how to effectively apply the data. Success in DM is driven by the quality of your list, strength of your offer and presentation of creative - in that order. EDA allows you to build a list meeting very specific criteria. If you invest in a strategy to leverage this information and have the discipline to follow through, there is no question that it will pay off.

    Scott LoSasso, President LoSasso Integrated Marketing

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  • White paper

    Dealers Benefit from EDA Integration

    Dealers are growing their core business and targeting vulnerable competitor replacements using EDA data. The key is not giving salespeople more data, but giving them the right data at the right time.

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  • Case Study

    Connecting Dealer Marketing With End-User Communication Preferences

    Technology has changed the way construction equipment dealers market and communicate. Are their methods on target with what end-users prefer? The AED|EDA Dealer Marketing Report examines...

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  • Blog

    Making Sense of Big Data, Part One: Drinking from the Firehose

    We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.

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